How AdSense detects Click Fraud Cheating

Click Fraud Cheating shakes Internet Search Engine Marketing. This problem brings headache for Advertisers and Publisher Programs. Every Ad network runs Advertiser and Publisher programs for advertisers and website owners respectively. Some ad networks accept only high traffic or high ranked websites and these websites are eligible for their publisher program. Similarly, remaining publisher programs accept every site, which may be either low or high traffic. Generally, high search engine traffic sites may not give troubles but low traffic site may generate Invalid Clicks and Impressions.
Few ad networks also pay for Impressions. So, Invalid Clicks and Impression generation popularly called as Click Fraud Cheating. Google AdSense is world’s largest publisher program for Interesting site owners. AdSense used to face this program mainly due to Publishers misunderstanding. Google AdSense engineers used to improve their technology in order to detect Invalid Clicks and Impressions and to protect the advertiser’s investment. This technology can help to give better service for AdWords and AdSense users. Spiders can easily trace out Invalid Clicks and Impressions and immediately disabled respective publisher account.

Let us know few facts how Google detects Invalid Clicks and Impressions. Google does not block any publisher account without any reason. They consider several factors to identify the Invalid Clicks and Impressions.

Computer Details:

We know that each Computer must have Internet connection to access AdSense account or Browse Internet. Internet connection is provided to any computer with the help of Internet Protocol (I.P) Address. Internet Protocol Address must and should for any Internet connection. There are different I.P addresses but Personal I.P address is important to identify the Publisher activities. AdSense uses very advanced technology. This technology notes each and every thing of the publisher activities in their Database. Their technology gives complete details of the Sponsored advertisements Clicks from different I.P addresses.

There are more chances to identify with the help of I.P. More Clicks from particular I.P addresses consider as Invalid Clicks and Impressions but this I.P address should not match with Publisher I.P address. AdSense immediately block the respective publisher account if both Internet protocol addresses matches with each others. Sometimes, publishers may click on their own ads accidentally due to some reasonable reasons. Google does not seriously consider this accidental Clicks but publisher must inform to their support in order to protect their AdSense account.

Google does not punish innocent publishers and immediately filter the Invalid Clicks and Impressions from their account. So, publisher can maintain their account in good condition. Most of people do not this fact. That is why they lose their accounts permanently. People worried about accidental clicks and do not think about solution of this problem. At that time, our mind does not support but we do not lose hope. There are more chances to get AdSense account back with the help of their support.

Cookies:

AdSense technology is very advance to give better service for users. Sometimes, Internet Protocol Address may chance due to some problems. In other words, most of Internet users do not use Static Internet Protocol (I.P) address. So, there are more chances to change I.P address. This is really a big problem for spiders but their technology is very advanced and use Cookies method. Google sets Cookies in every AdSense user computer. I.P address may chance but Cookies do not chance. Therefore they can easily detect Click Fraud Cheating tricks of any user. Similarly, Spiders used to collect hardware devices information such as LAN, Modem, Rotor, Server I.P address and etc. This information can easily detect the publisher activities.

Geo-Location traffic:

Geo-Location plays very important role. Sometimes, it is not easy to identify the Invalid Clicks or Impressions. Means, People may use your website from any location and we can not stop our website visitors in our location. Google already knows this fact. They only trace out publisher activities from their location. In other words, some people generate massive traffic from only one location and this location matches with AdSense user location. This type of activities consider as Click Fraud Cheating of the users.

Some users use very cheap tricks to generate high income. Publishers set their websites as homepage at different Internet centers or Cyber cafes. This will suddenly raise site income from different I.P addresses but their technology can easily identify this type of techniques. Similarly, website owner needs website traffic. So, they refer their website to friends, relatives and others through Emails. AdSense strictly prohibited artificial traffic sources. Each Publisher must generate website traffic from reasonable sources. Every website must generate traffic using reasonable traffic sources such as Search Engines, Links from other sites, Blog directories and etc.

Click Through Rate (CTR):

Click Through Rate simply called as CTR. AdSense observes users Click Through Rate (CTR). This method can also helpful to detect Click Fraud Cheating tricks of the publisher. CTR rate is calculated in percentage. This percentage may change day by day but the variation range must be (0.5-10) % range. In other words, publisher account may disable of their CTR rate exceed 10%. Their support starts investigation about your CTR rate in order to indentify the Invalid Clicks and Impressions.

Google Services:

Every user uses at least one Google service such as Gmail, Google Talk, Maps, Orkut and etc. Each users activities automatically noted in their Database for fast investigation.

Some people try to give some indications to increase their AdSense income. Google strictly prohibited this type of indications. For example, few people place Image ads between the two Images. So, publishers do not have rights to tempt site visitors by writing different words. Google can easily detect these words without any trouble. Don’t advertise your websites in Paid to surf programs, which can generate artificial traffic. Their hardware and software technology observes publisher activities and immediately block their account.